Exclusive: Ayr Wellness shakes up its management team 🏗️

Cultivated exclusive: Multistate cannabis firm Ayr Wellness is retooling its executive team, a few weeks after president and CEO David Goubert stepped down from his role in September, a company spokesperson told Cultivated:

• Jamie Mendola and Julie Winter were each appointed interim co-Chief Revenue Officers, responsible for all revenue activities in their regions, including marketing, purchasing, and retail.

• Mendola will be responsible for the West, while Winter will be responsible for Ohio and the East.

Winter and Mendola will work closely with Chief Operating Officer George DeNardo and report to interim CEO Steve Cohen. 

What they’re saying: “In a long and varied career, the key thing I’ve learned is that, once you identify your leadership team, you need to put those people in the position to do what they do best. Jamie and Julie, and our COO George DeNardo, have been our revenue leaders. They know the industry, and they know AYR,” Cohen said. 

Back up: Winter joined Ayr in 2020 and led the buildout of Ayr’s operations in New Jersey, Ohio, and Pennsylvania, where she’ll continue to focus. Mendola joined Ayr in 2019 and previously served as the general manager of the Western Region. Before that, he led business development for Ayr, including M&A and market expansion.

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